Tisha [T]: We are both Indonesians. I reside in Singapore and has become a local. We met when we’re as young as 8 years old when we were schooling in Singapore. Natalia has moved to Indonesia for good for a couple of years now.
Natalia [N] : We met when we just moved from Indonesia to Singapore as kids and have been friends ever since!
We kept in touch although we went our separate lives. A few years later, we realised the love for Yoga and became very passionate about the whole mental and emotional well-being. We wanted to build a brand that means something to the community. Rather than turning into high, heart-pumping, energetic image, we turned inwards and focused on the importance of rest, both physically and mentally.
Halia is a combination of both our names. We wanted this to be more than just a passion project. We thought about the whole philosophy and what we want others to takeaway from the brand, co-existing with nature and taking care of the Earth, our home.
T: There was a time when I had a whole mental breakdown and was experiencing a challenging time in my life. I discovered Yoga and it helped me so much with insomnia. I’ve been doing it since then, through my pregnancy until the day I gave birth.
N: Similarly, I got hooked on yoga when I was going through depression. Practicing yoga and learning about its philosophy was life-changing– mentally, physically, and spiritually. That led me to learn deeper about myself and how I wanted to live in this world, and that is to live a meaningful life, full of well-being and purpose, and to help others do the same.
We decided to focus on comfortable eco-friendly activewear that can be worn everyday such as yoga leggings, sports bra, skorts, tops and collaborate with like-minded brands to build a community.
T: Motherhood changed me. I am always on a mission to do better for my children. I'd like my children to live in a world where it's safe and self-sustaining, breathing healthy and fresh air. One way of doing it is to take my own action and contribute to a meaningful movement.
N: It was something I had been thinking about but was not confident in pursuing until I saw firsthand the harmful practices of the fashion industry. Then I simply felt that I had to create something that aligns with my own values and that makes a positive impact in the world.
T: One of the biggest challenges is awareness and convincing the customer why they should switch to sustainable options even with a slightly higher price point. Especially selling online, how do we convince them that our apparels are as good as it feels and is lasting.
N: Since it’s only the two of us running the brand now, it’s challenging for us to manage everything by ourselves, especially the business aspect of it.
T: One of the goals that we have was to build a community that has the same vision as us. We would like this community to support one another and build a safe haven that people feel encouraged by.
N: In a world of disconnect where the priority is on the individual interest, we hope to nurture a community of collective care and well-being that encompasses people and the environment.
T: I’ve become more conscious of my actions overall. Even day to day and how I’ve educated my children to be more mindful of their actions with the consequences in mind.
N: I had been disillusioned by the fashion industry since becoming aware of the many problems it sweeps under the rug. Turning to sustainability has given me a new purpose that my fashion education can be used for good.
T: My favorite is the Breeze collection, especially the skort. I wear it for outings and it dries really quickly if I accidentally spill something. It also doesn't look like a sports attire and can be worn casually.
N: Mine has got to be the Airweight collection. Not only is it a versatile piece that can be worn both at the studio and outside, it is also very cooling and lightweight to the touch. I would also pair the Airweight sportsbra with dresses as it's easy to slip in and out of. I prefer the ease of shorts so the biker shorts is also my go-to, with it being airy and convenient.
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So excited for reveal our first event in Jakarta!
🧘♀️✨☕️Revive and Thrive
A Yoga and brunch session with @tarratiara and @best.batch
🌿Join us for "Revive and Thrive” for a full wellness experience, through an invigorating morning of outdoor yoga followed by a nourishing brunch that will leave you feeling refreshed and energised.
Sunday, 2 July 2023
Starts 8AM
at Best Batch Cafe
IDR 250.000/person
includes food & drink and gift vouchers
✨ Awaken your mind and body with an empowering 1 hour yoga session guided by @Tarratiara. Afterwards, treat yourself to a delightful and wholesome brunch served by @best.batch to energise your body from the inside out. You can also browse our products and redeem your vouchers on the spot!
Book your spot now through this link
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Note: Please arrive on time and bring your own mats!